We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
A backlink is a link from one website to another. This type of link is different from an internal link, where a website links to
Baidu is the internet search engine company largely dominant in the Chinese internet space. The Chinese people cannot access Google as the Great Firewall of
Bandwidth is used to describe the volume of data transferred across different points in a network within a specific time. It is the maximum rate
A banner ad is a graphic object of an advertising nature that is placed on third-party websites and is aimed at promoting goods, services, or
Base rate is a standard commission that you are ready to pay to affiliates for a sale, lead, or click. A competitive base rate is
Behavioral targeting is the skillful collection of data about your audience for further processing and the creation of more personalized offers for customers. Such a
Beta is a version of an application that is not yet complete and is being tested at the moment. It does contain all the useful
BFD stands for below the fold and means the part of the web page that is not visible until a user scrolls down. While considering
A bid is the maximum amount of money that an advertiser is willing to pay for ads display. If you set a low bid, your
A bid request is a piece of code that contains information about the user who loads the website. It includes such data as location, gender,
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
Increase your website profit by +100% with AdSpyglass
Over 9’000 websites are already enjoying the benefits of the AdSpyglass Mediation system. Curious to try?
Register at AdSpyglass to get started.
Link your Ad Networks, import your ad feeds and get AdSpyglass code for your website.
See how Ad Networks compete with each other for every single ad impression and sell your traffic at the highest rate.
See the full list of our partner networks with auto-import support: