We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Bing is a search engine introduced by Microsoft in 2009 and the second most popular search engine after Google. Bing is a default search engine
Black Hat SEO is the set of tactics that are prohibited by Google or other search engines and aimed at reaching the top search result
A blacklist is a list of websites that advertisers choose not to display ads on. Usually, websites with spam, insecure connections, or inappropriate content end
Bootstrap is an HTML, CSS, JavaScript framework for frontend developers which helps them to build websites faster. It contains a lot of reusable pieces of
Bot traffic is traffic generated by bots, so non-humans. Mostly, bots traffic is considered harmful and risky. They can either attack the site for data
Bounce rate is a percentage of users who visited the page but have not performed any actions on it. Simply put, it is about people
A branded keyword is a searched phrase that includes the brand’s name. For example, “ used Apple phones”, “Apple stores nearby”, “Apple computers review”, etc.
A breadcrumb is a series of links that website users use to navigate a website and track the website homepage from the page they’re currently
A cache is a storage for temporary files that help apps or websites work more efficiently. While you work with some app, a system stores
Call-to-action is also known as CTA is a short phrase that urges the website visitor to complete a specific action such as following the link,
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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