We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Canonical URL is an HTML code element that defines which URL the search engine should crawl. Canonical URL has a canonical tag: rel=”canonical”. This type
ccTLD is the abbreviation for country code top-level domain. Every country has its domain extension assigned to it based on ISO 3166-1 country codes. All
Click fraud is a malicious practice that results in invalid clicks on the ad that is being monetized on a Pay Per Click (PPC) basis.
Click ID is a tracking parameter that identifies when and where a user clicked on the ad, link, or some segment on your website. This
Click-through rate is a percentage of people who did not only see the ad but clicked on it as well. You can calculate CTR by
Clickbait is a link to an article, image, or video with a sensational title. Such titles usually use out-of-context quotes and play with the user’s
Cloaking is a technique where the site shows different content for users and for search engines. For example, a user searches for vacation in Spain.
A CMS or content management system allows non-tech people to manage, edit, upload or create content for the websites. Basically, one can build a website
Comment spam or spomment is a reply to the blog entry, video, image, or question that is irrelevant to the content. This kind of comment
A commission is an amount of money that an affiliate agrees to pay a website for particular actions on the website that relate to the
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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