We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Content is the information passed down to users through text, image, video, audio, or a combination of those. The content consists of 5 main pillars:
A content farm is a company that purposefully generates large amounts of low-quality text content using the services of hired authors. This is done to
Contextual links are clickable pieces of text within the article that redirects users to another page. It can link to pages either within the same
Conversion happens when a website visitor performs a desired action: clicks on a link, downloads something, signs up for a newsletter, fills out a survey,
Conversion rate is a percentage of website users who have performed a desirable action. Based on the goal and industry, it may be a download,
Cookie Stuffing is an affiliate marketing technique whereby a user visiting a website receives third-party cookies that are not associated with the user. It is
Cookies are small text files with information about the website visitor: what device they are using, how they found a website, how long they stayed
Cookies have an expiration date, they are deleted after some time from the user’s browser. Normally, the expiration time is between 30 and 90 days.
Coremetrics is one of the most trusted and popular digital marketing optimization service providers on the market. The services of this company are in great
Correlation in SEO is aimed at defining what ranking factors are more or less important during pages ranking. There are correlation studies that analyze thousands
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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