We’ve collected over 500 the most important terms and definitions that will help webmasters to easily navigate through the complex world of Advertising Technologies
Cost per action (also known as CPA, pay per action, PPA, or cost per conversion CPC) is a pricing model in digital advertising when advertisers
Cost per click (also known as CPC or pay per click, PPC) is the pricing model in digital advertising where an advertiser pays for every
Cost per engagement (also known as CPE or pay per engagement, PPE) is a pricing model in digital advertising where advertisers pay every time a
Cost per install (often referred to as CPI) is a pricing model in digital advertising where advertisers pay every time when users install the app.
Cost per lead (also known as CPL, pay per lead, PPL) is a pricing model in digital advertising where advertisers pay for every generated lead.
Cost per mille (CPM, or cost per thousand) is a marketing term used to specify a price of a thousand ad impressions on a web
Cost per registration (also known as CPR, pay per registration, PPR) is a pricing model in digital advertising where advertisers pay only when the user
Cost per sale (also known as CPS, pay per sale, PPS) is a pricing model in digital advertising where advertisers pay every time the sale
Cost per view (also known as CPV, cost per impression, or pay per impression) is a pricing model in digital advertising where advertisers pay for
Crawl budget is the number of pages that search engines can crawl and index within a certain timeframe. If you have exceeded the crawl budget
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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