Second-Party Data
Second-party deter refers to first-party data that website owners or data management platforms (DMPs) accumulate and resell to marketers, who use the data for running
Second-party deter refers to first-party data that website owners or data management platforms (DMPs) accumulate and resell to marketers, who use the data for running
Search policy guides stand for the certain guidelines agreed by the advertiser and publisher to indicate the exact strategies and policies the publisher can employ
Search history, also known as web browsing history or internet history, refers to a tool or resource in a search engine that tracks the websites
A search engine result page (SERP) is a page showing a list of results that search engines return as a response to a search query
Search Engine Optimization(SEO) is the process of improving a website to increase its visibility on search engines whenever people search for products or services related
Search engine marketing refers to a practice in digital marketing in which businesses use paid ads that appear on SERPs. In SEM, advertisers bid on
S2S Tracking is a term that refers to a tracking method that is based on sending back messages from the advertisers’ system to partner software
It refers to a system whose function is to systematically search the World Wide Web for specific information. The information search engines look for is
Scrollable pages are pages on the site that contain more information than can be reflected on the screen. Access to information that does not fit
Scrape is a technique that is used to copy the content or specific information from a site. This process is carried out using a computer
The TES Affiliate Conference, hosted in Prague from September 16-19, is an essential hub for digital marketing and affiliate sector professionals. This gathering is a
Being established in 2008 in New York, Adtelligent is a header bidding management platform that provides holistic demand management and intermediation solutions for publishers. It
Read the full review of advertising network DoublePimp for publishers: ad types, targeting options, payment rules, support, CPM rates, pros and cons.
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