Guest blogging, also known as guest posting, is an act of developing content for another brand’s website. It is one of the most popular link-building techniques.
Those who create guest posts get the following benefits:
- a backlink
- traffic to their website
- authority boost within both search engines and users
- community building
- brand awareness
- the reputation of influencer and leader of thoughts
The ones who accept guest posts enjoy:
- more content effortlessly
- new perspectives
- opinion diversity that boosts their credibility
- new ideas
- traffic since guest post creators share the post on their pages with the link
Therefore, both sides enjoy the benefits of such a partnership. So it makes sense to both send guest blogs and open your own submission form.
In order to make the most out of guest blogging for all parties, it is recommended to do great research in advance. Do not use competitor’s websites since they are not likely to accept it either way and you can redirect some traffic to them. It is also good to assure that the website you are submitting to has good traffic and is respected within the industry. Guest blogging for spammy websites or those with inappropriate content will not bring any benefits but rather harm your reputation.
The company that accepts submissions should also research the author and the company. It is better to avoid brands with a bad reputation, badly-written or -researched posts and plagiarised content.
