In affiliate marketing, the term “in-stream video” stands for the type of ads shown before, during, or after any other online performance, such as site browsing, gameplay, video watching, or any other online performance. The in-stream video ad usually is displayed in a streamable environment with its average duration from 15 to 30 seconds. For instance, one of the most common examples of in-stream video you’ve certainly interacted with is the YouTube video ads. Some of the in-stream videos also have skippable abilities or offer a certain reward for watching.
As a rule, the basic pricing model for this type of ad is cost-per-view. Also, in-stream videos are extremely popular in video marketing, as after watching the product’s video, around 64% of the audience are more likely to purchase the product. Known as skippable ads, these videos are way more effective as they provide users with the choice to watch or skip it, which results in a more positive attitude towards the product and the ad itself.
Additionally, you’re more likely to get people interested in your ads by simply targeting the in-stream videos to a certain audience. The key factors of in-stream video targeting include:
- keywords and context
- location
- demographics
- main topics of the content
- interests and occupation
- the type of a platform or marketing channel and the content shown there, etc
