The term “Inbound Link” stands for a link that comes from another site to your own site and is opposite to the outbound links – those from your site to another website.
In general, the inbound links can greatly assist in improving the site’s performance, and here are the main reasons why more and more sites become interested in getting the inbound links from other sites:
- Inbound links can improve the SEO campaign, as the sites with a higher amount of inbound links are usually defined as authoritative and, as a result, are more likely to rank higher in SERP (however, keep in mind that’s not the only factor that matters)
- These links can enlarge the website’s referral traffic, as some users may see the links and click on them for more information.
The inbound link quality depends on 2 important factors: the authority of a website that posted a link to your site and the anchor text used for the link. The anchor text should be naturally written and keyword-optimized, providing a certain value to users and search engines (for sure, users are more likely to open the links with the anchor text “the post that covers link building basics” rather than “clicks here” or “this”).
