Internal linking is a strategy that implies using the hyperlinks that target the same domain as the site’s domain that the link exists on. In other words, an internal link is the one that points to another page of the same site. To improve your internal link’s efficiency, it’s better to use relevant word combinations and keywords that are relevant to the content of the source page.
The internal linking is valuable because of the following reasons:
- It improves the site’s navigation and UX
- It helps to structure the information for the website
- It assists in improving the site’s ranking power
Internal linking is also quite useful for SEO practices, as they help to build the structured site architecture and spread the link equity. It simply helps Google to understand and rank your website much better. Additionally, the crawler can detect the new content published on a page, check it, and put it into the search console index, which means that a new page presented under the internal link can now be reached via the search engine using the relevant queries.
Furthermore, internal linking allows creating a crawlable link structure – the one that helps crawler spiders browse the pathways of a website and find the new pages that haven’t been indexed so far.
