A landing page refers to a standalone web page created to get the leads, track the conversions and record various user behavior on it. The main goal of each landing page is to interact with the users who have “landed” on it from the other sites. Or else, from the specific ads, links, or promotions provided by the marketing campaign as it usually happens in case of the affiliate marketing.
There are 2 types of landing pages:
- Lead generation landing pages – the pages created with a specific purpose (to get more information about the users: emails, interests, occupation, location, telephone number, etc). As a rule, this page is responsible for collecting the personal information of the visitors to generate some further prospects for your business as it is possible.
- Pre-landers or click-through pages – a type of the pages, the task of which is to “warm-up” the visitor and get them more intrigued or prepared to interact with the site or products on it.
Tips for Creating High Converting Landing Pages
Here are some really valuable tips that will help you to make the landing page more effective for your marketing campaign:
- Mind the page design to get more trust among your visitors: the colors, titles, shapes, content location, and others.
- Add some personalized CTA, that will be both convincing and not that trivial, use your creative thinking and extraordinary ideas.
- Create the simple yet catching contact forms: provide your visitors with a clear value proposition and focus on why it is worth getting.
- Provide visitors with free customer testimonials to prove your product or service quality.
- Make the limited offers to easily boost the conversions.
