Latent semantic indexing (LSI) is used by search engines to identify how keywords work together with content to mean the same things. However, this method is based on some mathematical equations, which may be complex to understand fully.
It’s not difficult to understand how LSI works. This is a concept that almost everyone that has carried out an internet search should be familiar with. A basic understanding of SEO and the use of keywords would help understand LSI better.
To understand LSI, one must know that search engines can identify the context of a keyword within the content and some of the synonyms that relate to the keyword. There’s a popular misconception that LSI words are synonyms. In reality, they are words that are found together frequently because they have similar contexts. For instance, iTunes and Apple are not synonyms, but they are LSI keywords because they are mainly used together and in the same context.
Benefits of LSI Keywords
- LSI keywords reduce bounce rates as they ensure the website ranks for the correct terms.
- LSI ensures that search engines don’t label the content as spam.
- LSI helps the account to rank higher for related searches.
- LSI keywords ensure that you can retain your website visitors by ensuring the content flows naturally and meaningfully.
- LSI keywords help to increase sales for your business as you rank higher with less competition.
