The launch is action after which the site becomes visible to all Internet users. Before launching a website, everything must be thought out to the smallest detail, so that the final product can give the response the company wants. Before launching a site, you need to remember that it must have the following characteristics:
A central location for information. The site should be a one-stop shop for everything that is required of the brand at every stage of the buyer’s journey. There should be different types of content to suit the needs of everyone who wants to interact with the brand.
User-friendly. The site should have navigation and be adaptable for different devices and screen extensions. After all, without such functions, you can easily lose a huge number of potential customers.
Worth visiting. It is also important to have not only a user-friendly website that contains a lot of useful information but also a beautiful design and interesting content. Lack of these things can also attract fewer users. You can add more photos or videos to encourage people to spend more time on your site.
It is also worth mentioning that there are four stages that you need to go through to launch a web platform:
- Step 1: Platform pre-launch
- Step 2: Planning
- Step 3: Design
- Step 4: The launch itself
