Lazy loading is a strategy used by web developers to detect the non-critical site resources that can be loaded on demand. This technique can significantly reduce the time needed for completing the critical rendering path, which directly represents the site’s loading time. As a rule, the essential parts of the site that are loaded at a first-come are the top half and the bottom half of a site page.
For affiliate marketing, lazy loading can be applied to multiple resources and different strategies:
- Code splitting for the JavaScript, CSS, and HTML allows sending the minimal code required for providing the value upfront and improving the page-load times.
- Fonts uploading delay can greatly speed up the page information loading and reduce the time needed to percept the information from the page.
- Images play a critical role in the site speed and the lazily loading technique can simply improve the site usability by delaying the images loading until the user scrolls to them.
Additionally, lazy loading is a nice alternative to bulk loading, as it significantly increases user engagement and enables quick access to the information presented on the page of your site.
With the higher page loading, you will certainly experience a lower bounce rate and save up the additional resources on loading only the essential parts of your pages. And, if the user left earlier – lazy loading can assist you in saving up the memory and bandwidth for other visitors.
