Link velocity refers to the SEO metrics that define the rate at which others are adding the backlinks to your site over a certain period of time. As a rule, this rate is usually measured by counting the number of new links per month.
Link velocity plays an essential role in maintaining better positions on SERP, but it’s not the only option you should focus on to get the top positions of search engine rankings. Instead, that can be a good booster for your link-building strategy that can benefit your site’s link profile.
However, to ensure the link velocity works right for your site and doesn’t smell fishy, it’s critical to build the backlinks “naturally, along with the content of your site”, as Google’s webmasters recommend. To provide its real value for SEO, high-quality backlinks should be built over time, not overnight.
The link velocity should be developed after you’ve fixed all the on-site issues, optimized its performance and content as well. The better work is done with the website’s content, the more backlinks you can get and the higher link velocity will be in the result. After you’ve mastered the basic content-building techniques, you’re less likely to be penalized with aggressive link-building strategies: high-quality, informative, and interactive content can protect you from being banned.
