The meta title is one of the important parts of website optimization. It differs from the title on the page itself. It acts as a name tag for the web page. The title is displayed on a tab in your browser and tells you which page you are currently on. Meta titles are also read by search engine robots and seen by users searching the web. This is why it is important to use a title that will be good for both search engines and people who view the web.
Previously, the meta title was critical to improving search engine rankings. As a result, almost all webmasters created official headlines only for search engine robots and therefore did not pay attention to how website users read them. However, the trick to writing a good meta title is to make it very simple, understandable, and natural for users while incorporating good keyword usage and ensuring relevance to your site.
- When creating a meta title, the following should be avoided:
- Don’t create a meta title at all
- Making titles too long
- Naming your page, the same name as your website name
- Naming all your pages the same name
- Repeating keywords within the title
- Naming the page without connecting it to your content
