Mobile affiliate marketing is the strategy of rewarding third-party publishers (affiliates) for the traffic or leads that come from a mobile device. Basically, it refers to targeting mobile users by employing various offers and tools on the affiliate channels. The basic channels for the mobile affiliates include the free (getting traffic in social media and sending it to the mobile affiliate offer) and paid channels (paying to the platforms for providing the traffic for your affiliate offers). One of the most common practices of employing mobile affiliate marketing includes:
- In-App Ads
- App Instal Ads
- Mobile Web Ads
- Social Media Ads
The best practices of the successful mobile affiliate marketing strategy employment usually cover the following strategies:
- Find a big traffic source that can provide you the best performance instead of getting several mediocre sources that might bring no profit at all. Focusing on one campaign can generate way more leads and significantly boost the campaign results.
- Test out different offers. Pick up several offers and launch them at a time to evaluate their real performance. This trick will help you to focus only on the most beneficial offers that can bring you a great ROI. Additionally, testing several offers at once can help you learn your audience better and discover what they want to see on the screen.
- Check the real performance of traffic sources to find out if they’re really worth cooperating with or not. For instance, you can check the real traffic of the ad networks and their reviews.
- Analyze the bids. Competition is quite often a thing for any type of affiliate marketing, that can help you to estimate whether it is possible to get the expected results of the mobile affiliate marketing or not.
