Out-stream advertising refers to the type of mobile-specific ads that can reach potential customers on the partner sites. The main goal of its use is that they can significantly boost brand awareness by showing your ads to more audiences.
As a rule, out-stream ads are device-friendly and designed specifically for mobile devices and tablets, so that users can either tap play and browse it, or scroll down to consume the page’s content. Also, this means this ad type appears only on the mobile and tablet versions of the site.
There are 3 basic formats of how the out-stream ads can be displayed on a page:
- In-page – the out-streamed advertising is displayed on a customized video player designed specifically to show the video ads.
- In-banner – the ads that are usually displayed on the top of a page and include subtitles as they’re playing.
- In-text – the ads that appear directly in the text part of a page (usually in its first part or in the middle of a text to ensure its best engagement)
The main benefits of how the out-stream ads can enhance the marketing strategy are often described as follows:
- target key consumers
- enhance conversion rates
- increase brand awareness
- boost brand favorability
- drive more online purchases
In most cases, the out-stream campaign formats have better results because of their better audience engagement, customizable and flexible ad format.
