Outbound links (also known as external links) are those that link to the external site on your page or website and are opposite of the backlinks. For sure, they are not that valuable for SEO purposes as the inbound links but can have a giant impact on blogging.
The strategy of including 2-3 outbound links to reliable sources, specific articles or case studies can provide your visitors with the option of deeper research and more detailed studying. In other words, they act as the references that can significantly improve your site’s authority and your SEO progress as well.
However, you should also be careful with adding outbound links to your site: if used too much or poor-quality ones, spammy or ads you can significantly hurt the site’s SEO. That is why you should keep in mind the following qualities of good outbound links:
- Link to the trustworthy sites only. The better quality, the more valuable content is, the better
- Understand the outbound link relevance. Link to the sites that are relevant to the page’s topic.
- Consider the right anchor phrase for your link. Try using the words that cover the header of the outbound link, use the relevant keywords and important data to get your visitors interested and drive more curiosity to the content of an outbound link.
