An outstream video is a form of advertising that uses a large-format video player which appears among the page’s content and plays a video ad on it. In other words, that’s the type of video ad that exists outside the video players. For instance, you can see these when reading any article on Forbes – the muted videos that appear in a separate window aimed specifically to show the video ads.
As a rule, the outstream videos are used when it is needed to enlarge the audience for the video campaign and make more people know about the product or service shown there. Additionally, the cases of employing the outstream videos can be:
- The ad format change – when you need to define the strategy which works best for your campaign.
- The ad customization – after the campaign needs the improvements for boosting its performance, and spill over the standard features of the in-stream video ads
- The absence of a video player – in cases when the traditional video ads cannot be shown, as the page doesn’t contain the video player on it.
- The site’s structure adaptation – when you need to embed the video ads into the page’s structure and content.
- Enlarge the performance – after you’ve launched several campaigns and need to catch the momentum.
- Ad optimization – to provide a less disruptive experience to the site visitors.
