Piracy is the term that is related to search engines’ aim to detect the content that violates the copyright by reducing the organic search rankings of such pages. The so-called “pirate sites” are plagiarising the optimized content to get more traffic to their own sites. After the content becomes visible on the search engine results page, there is a high possibility of some of the people go there instead of going to the legitimate website that created it: the average person doesn’t want to find out which site is the right one, she just leaves that work for search engines and expects to get the answer in a few clicks.
For sure, content is the king, and search engine webmasters totally understand that. One of the first effective attempts to cover the problem of SEO piracy was made in 2012 by Google after they have introduced a filter that changes the visibility of the sites with numerous DMCA-related takedown requests.
With this search engine ranking algorithm update, the sites that reported the numerous removal notices may appear lower in the SERP.
The main goal of that update is to improve the quality of organic search and provide users with relevant, legitimate and authoritative sources of content more easily, no matter what kind of content they’re looking for.
