PPC affiliates are affiliates who send traffic to a brand’s website and get paid for every click on the affiliate link. Other affiliates may get paid for leads, conversions, clickthroughs, etc.
For affiliates, it is important to understand that getting a steady income from PPC affiliate programs requires a lot of effort and consistency. They have to create their own brand before advertising others. It means that a blog with witty or deeply insightful reviews, a website that looks professional, and audience engagement is a must. If there are no visitors on your website, no other brand will pay for ads that no one sees.
As for marketers, it is important to understand how tricky PPC affiliate programs can get. Clicks do not mean conversions, leads, or sales. So you may be paying so much money but never get a profit out of it. Therefore, it is important to understand the profitability of PPC campaigns, find out who your best affiliates are, and what ad copies drive the most sales or conversions.
