Prelander is a type of lander that is displayed before the typical offer landing page. It is a great promotion tool used for convincing people of the need to buy a certain product. The prelander page is a means of product pre-sell that can improve conversion rates.
It is usually brief and concise, providing general data on the landing page that contains details.
Types of Prelanders
- Performance boosters
- Games
- Sweepstakes
- Dating
- Utilities or Antivirus
Benefits of Having a Prelander Before the Landing Page
- Enhanced conversion and engagement;
- Improved click-through rates (CTRs);
- Increased user awareness on the offer;
- Helps to identify weak areas needing improvement;
- It is a smooth transition to the landing page that enhances user experience;
- Makes bounce rates significantly lower;
- High scalability and security.
In order to attract the clientele, prelander should be interactive and appealing. Another important element of a page is a user-friendly interface that makes navigation easier. Moreover, headlines, images, and relevant content contribute to the landing page’s success. Call to action and fast loading are indispensable aspects of a great prelander.
