A publisher is an individual or a company responsible for content publication on a website. They are also known as affiliates who host affiliate links and promote brands. Publishers owe ad inventories: special places for advertisement publication. Moreover, their role is to collect impressions on the ads and transfer them to the advertiser.
Here are seven approaches that publishers often use to generate traffic for the advertisers:
Blogs and Content Sites
This type of publisher is widely popular as it concentrates on relevant content.
- Engaged audience;
- Professional content;
Cashback Sites
These sites use advertisers’ commissions to pay some percentage to the website users.
- High volume;
- Engaged customers;
- Brand awareness;
Social Media Pages
This type of publisher is widely used on all social networks like Facebook and Instagram.
- Highly engaged audiences;
- Brand awareness;
Platforms with User-Generated-Content (UGC)
The online shopping community is a place for sharing information and advice in forums.
- Loyal client base;
- Brand awareness;
Email Marketing
Email affiliate publishers have different audiences, so relevant content is sent via emails to target receivers.
- A large reach;
- A CPA payment model;
Product Review Websites
Consumers can look for products and compare them using their search queries. Advertisers pay for the conversion and higher position in search results.
- A product range display;
- Consumer trust and purchase intent;
Shopping Directories
A shopping directory displays companies offering products and services. This can be specific, like rakes.
- Brand awareness;
- Customer interest.
