Raw clicks refer to the total number of clicks registered on a specific advertisement. They can be registered from the same IP address. Unlike the unique clicks that only register the event “click” for the very first time the customer is redirected to the affiliate site, the raw clicks count all the times when customers go to your site from the advertisement.
The raw clicks are usually used for the click tracking strategy, which is considered to be an essential part of any marketing strategy: it provides access to more meaningful analytical data.
The click tracking has several benefits for the site owners:
- With the click map employment, you can track the performance of the key website elements, and check whether they’re visible to the site visitors.
- Define the most relevant sections users find really valuable.
- Assists in detecting the site errors and bugs by showing the failed clicks that stop users from converting into customers. Additionally, click tracking shows the weak points that should be optimized for better website performance, and remove the elements that don’t provide any value to your customers.
- Boost the conversions and revenue by employing various testing methods that assist in improving the developing strategy. Click data opens up new possibilities for enhancing the site performance and implementing significant design changes.
