Reach is a term used to measure the reach of an ad. This also includes the number of people who viewed and interacted with the ad at least once as part of the ad campaign. When counting impressions, you should always consider the number of times your ad was shown, the “Reach” will count the number of unique users who viewed your ad.
One example of how “Reach” works might be the following. Imagine that you are advertising to an audience of 100,000 people. For this particular campaign, you may have 90,000 Impressions and a Reach of 45,000 (this is the number of people who have seen your ad at least once).
Reach is sometimes used to make estimates about the increases in brand awareness as a result of an advertising campaign. If your ad reaches a huge number of new audiences, then your message is being put in front of those new audiences.
When looking at Reach, it is very important to consider the size of the available audience for which you are campaigning. If you’re serving targeted ads to 10,000 users, don’t expect your reach to be greater than your audience size. If you serve ads to a wider audience using reach, you can understand how much of your audience you can reach with your ads.
