Schema are HTML tags (Structured data) for code in websites that create enhanced descriptions in search results. Search engines like Google, Yahoo, and Bing, agreed to sponsor Schema’s implementation to enable them to read websites easily. When websites use Schema, they show up with rich snippets, helping their listings to stand out in search engine results.
Although it takes more work to add Schema to your website, it is a critical factor in your site becoming SEO-friendly. Websites using structured data have about a 30% increase in their click-through rates (CTR) when rich snippets get displayed on their search results.
What Are Rich Snippets?
Rich snippets refer to the few lines of text underneath search results. They contain extra details to give web searchers an idea of what is on the page.
Author Schema
It is a variation of Schema that allows the author’s information to be noticeable in search engines, potentially increasing a website’s CTR by over 30%. However, Author Schema is now a thing of the past as most sites no longer use it.
The most popular Schema types include:
- Review
- Recipes
- Book
- Videos
- Organization
- Event
- Person
- Product
