Search engine marketing refers to a practice in digital marketing in which businesses use paid ads that appear on SERPs. In SEM, advertisers bid on specific keywords that they expect search engine users to use for their search queries when looking for particular services or products related to the business. With this, the advertisers get the search engine to display their ads alongside the results for related search queries.
These ads, also called pay-per-click ads, have different types and formats. Some of them are text-based ads, while others, like product listing ads (PLAs), are product-based visual ads that show the users important information like reviews and price at first glance.
SEM is very effective for a brand to increase its ranking on Google and other search engines and attract high-quality traffic to its website. It helps a business increase its sales and also raises brand awareness.
One of the most significant benefits of search engine marketing is that it allows advertisers an opportunity to get their ads directly in front of customers that need the product or service at that moment and are ready to pay for it. This is an advantage that other advertising mediums don’t offer. This is what makes search engine marketing a very effective and powerful tool to help businesses grow.
