Sticky (web) pages are designed in a way that users want to spend more time there as soon as they land on them.
Typical benefits of sticky pages are:
- increase in time that users spend on the website
- more shares and backlinks due to engaging content
- increase in conversions
- better SEO due to higher engagement level and traffic
Tips for Creating Sticky Pages
In order to create sticky web pages, you can follow these tips:
Choose Simplicity
Pages that have too much happening do not attract users that much. It should be easy to navigate the page and digest the content. Do not forget to use universal web design elements.
Do Not Overload the Page With Text
Videos and images attract more than text. You should still have written text while one will not work without the other but it is better to let a visionary lead the way.
Pay Attention to Content Quality
No pretty images or big words can hide the lack of ideas or rewritten texts. As long as you provide value to the visitor and know how to structure the information you will be fine.
Add Interactive Elements
Luckily, web development has moved forward enough to allow opinion polls, funny tests, or small games. Users love these kinds of activities and are more likely to stick around for longer.