Trust rank is a method of analyzing backlinks to a site, aimed at distinguishing high-quality and useful sites from webspam. In other words, trust rank is an indicator reflecting the trust of the search engine in the site. If the trust is high, it has a positive effect on the position of the site in the search results.
In order to gauge the degree of trust it is useful to pay attention to the following factors:
- The quality of content
- The number quality of inbound links
- The uniqueness of the website
- Visibility and attendance
- Domain age
- Domain history
- User security
Google regularly publishes a list of essential requirements for webmasters to follow. In addition to that, it is necessary to use all the possibilities and tools for obtaining links from authoritative web resources to increase trust in the site.