Universal search is a term that refers to the process by which search engines pull data from multiple specialized databases to display it in a single search result. Such a system is used by Google, which shows an image, extended descriptions of various things, information about local companies, and much more right in the search results. Previously, Google only showed links from other sites when a user entered a search query. Google now uses universal search. Now this search engine can combine information from various search verticals and present it in one search result.
The type of content displayed for a search query will be very different. It all depends on what kind of information users are looking for. That is why in order to achieve the highest possible visibility on the Internet, you should always understand and monitor your position in universal search. You also need to constantly look for new ways of how you can improve your own rating.
There are several things that can help you improve your company’s rankings in universal search:
- Have a good understanding of your ratings and follow the ratings of your competitors in order to understand where you are.
- Create content that will interest people and encourage them to interact and distribute your content
- Use schema markup so that the search engine algorithm understands the content on your site
