What is Ad Mediation?
Streamlining Online Advertising with Ad Mediation Technology

Traditional Ad Networks: Limitations and Challenges

Traditional ad networks operate by sending a request to fill a specific ad spot on a website, then searching through its database to find a prospective advertiser based on revenue potential and historical metrics.

The chosen advertiser’s ads are served until all are completed, then the next highest revenue-generating advertiser is selected, repeating this process in a sequential “waterfall” method.

However, this method has several drawbacks that can limit revenue potential. The first advertiser in the “waterfall” is given priority, potentially hindering the opportunity to maximize revenue if it does not have the highest-paying ad for a particular user. Ads that are further down the “waterfall” sequence are not called, leading to lost revenue opportunities.

Additionally, the fixed sequence of ads in the “waterfall” does not allow for competition from potential buyers willing to pay more for a user, further limiting revenue potential.

The Advantages of the AdSpyglass Weighted System

Rather than using the waterfall method, AdSpyglass uses a ‘weighted’ system. The platform assigns and prioritizes ad networks by weight determined according to the performance of one network in relation to others.

The software collects critical ad network data like response time, fill rate, eCPM, and CTR. In real-time, these metrics are mapped against filters like region, device format, connection type, browser, platform, and internet service provider. This results in the top pool of ads from each ad network being requested, which ensures that you get the high-performing ads from each network for each visitor before moving on to lower-paying ads.

Let’s take a look at an example.

Let’s imagine you work with 3 ad networks on a regular basis. We’ll call them: Ad Network 1, Ad Network 2, and Ad Network 3.

After the first CPM check, you might find results like these:

• Ad Network 1 CPM = $0.50
• Ad Network 2 CPM = $1.20
• Ad Network 3 CPM = $0.80

As you can see, Ad Network 2 has the highest CPM and will be allocated an ad spot on your website. After the next CPM check, the situation could have changed; maybe Ad Network 1’s CPM could rise to $1.30. The ad mediation platform will then allocate your spot to Ad Network 1. Maybe Ad Networks 1 and 2 don’t have any ads for a particular GEO, let’s say Indonesia, and cover only your US and Germany impressions. But Ad Network 3 has offers for Indonesia at CPM $0.3. $0.3 is better than nothing, isn’t it?  

All these processes happen on the fly, giving you an easy way of maximizing your revenue.

With an ad mediation platform like AdSpyglass, signing up to several networks makes much more sense, doesn’t it?

Streamlining Ad Network Testing 

The ad network mediation process described above implies having accounts with every network you want to add to the rotation.

But getting accounts with the 35 best networks in the niche might be a bit too much. Besides, some networks might not perform that well for your particular traffic. So registering with them will turn out to be a waste of time.

The great news is – there is a way to test every network without the endless account registering. All you need is an account with one ad network and the AdSpyglass Marketplace.

Maximizing Revenue through AdSpyglass Marketplace

The AdSpyglass Marketplace is a platform that provides tools and services to improve the demand and quality of ads on your website, giving you more control and helping you earn more revenue.

The Marketplace integrates with over 35 ad networks and DSPs through RTB (Real-Time Bidding), allowing you to add all of AdSpyglass’s partner networks to your ad spots without the need for individual accounts with those networks.

The Marketplace acts as a Supply Side Platform (SSP) to streamline the ad network mediation process.

Real-Time Bidding and Ad Revenue Amplification

Real-Time Bidding (RTB) is a programmatic advertising model that maximizes ad revenue by conducting a direct bid auction for each ad impression.

Unlike traditional models where ads are sold in advance for a fixed price, RTB allows networks and direct advertisers to bid in real-time for access to your website’s traffic.

The impressions are then automatically awarded to the highest bidder, leading to a potential increase in ad revenue.

Unleash the Power of RTB:
Connect All Partner Networks with Just Three Clicks

If you have an account with at least one of the ad networks that allow auto-importing creatives (listed below), you can connect all our partner networks via the RTB with just three clicks without having an account with any of those networks.

Discover the Benefits of RTB: View Our Partner Ad Networks Now. See the full list of our partner networks with auto-import support:

Traforama and Flat Deals on AdSpyglass

Traforama is our own demand-side platform where you can get access to the best direct advertisers on the market. Traforama allows finding direct ads to add to your rotation based on Net 0 daily with just one click.

Traforma’s brand safety team checks every offer. So you can be sure you won’t serve any malvertising or aggressive ads to your visitors.

You also get to choose which verticals you want to work with, not just blindly accept whatever ads the networks send your way.

AdSpyglass allows you to create and manage flat deals via the platform. This means you can sell a segment of your traffic or all of it for a set amount of money for an agreed-upon duration to a direct advertiser.

There are no additional fees because there are no intermediaries, and the deals are always exclusive, so they end up being more profitable. The process is automated. All you need to do is create a deal and set the price and other conditions you want. Our tech solution will take care of the rest: distribute it to the advertisers, get payments from buyers, make an auction, and choose the most profitable deal.

Streamline Direct Advertiser Outreach with AdSpyglass Media Kit Generator

The AdSpyglass Media Kit generator is a powerful tool that streamlines your direct advertiser

outreach. It allows you to create a webpage that showcases all your ad spots, providing an overview of your traffic, pricing, and other relevant information for potential advertisers. This makes it easier for you and advertisers to communicate and negotiate.

With the AdSpyglass Media Kit generator, you can create multiple Media Kits for specific ad spots, websites, or even a group of websites. The page is dynamic and updates automatically, ensuring that the information is always up-to-date. You have the option to host the Media Kit page on your domain or on ours.

In addition to the Media Kit generator, AdSpyglass offers mediation of advertising in spots with access to the top 35 advertising networks and direct advertisers bidding for your spots. The platform also facilitates direct deals with advertisers, checks your site for viruses, and more. Best of all, AdSpyglass offers a 14-day free trial of all its features to evaluate the effectiveness of the platform. Try it now and see the results for yourself.

AdSpyglass offers a 14-day free trial of all its features to evaluate the effectiveness of the platform. Try it now and see the results for yourself.