WooCommerce is a plugin for WordPress-powered websites that turns a normal website into a fully functioning eCommerce store with a few clicks. It can be downloaded and installed like any other plugin and is free of charge.
WooCommerce adds the following features to your website:
- payment getaways (checks, cash, bank transfer, PayPal, or Stripe)
- automatic taxes inclusion based on geo-location
- checkout security and customization
- currency diversity
- navigation by product types
- selection of product specifics during ordering (color, size, material, etc.)
- inventory management (stock levels, notifications about products that need refill)
- shipping (like shipping options, calculation of shipping price, etc.)
- coupons and discounts
- reviews
- account creation for shoppers
WooCommerce remains one of the most popular eCommerce plugins because it is free, allows non-tech people to create a website without programming knowledge and build mobile versions of the website, and offers security. Moreover, users can choose among thousands of themes for a custom look and add more features seamlessly with other plugins.
WooCommerce powers more than 3,87 million websites. Some of the top eCommerce websites that use this plugin are Clickbank, Awesome Inventions, The Spectator Magazine Shop, and BookRiot.