Compare AdsCompass and Runative

Runative is often mentioned by a lot of webmasters as an alternative for AdsCompass.

On the charts and tables above, you can see how these advertising platforms compare to each other.

However, comparing CPM rates is not the only way to find the best ad monetization partner.
To make the right decision, you also need to pay attention to other crucial aspects:

• Payment methods
• Payout minimum and frequency
• Ad formats
• The overall liability and reputation of these Advertising Networks

The main goal of every publisher is to generate profit and monetize a website most efficiently. So, it is crucial to figure out how your Ad Network performs compared to others.  

The best way of finding the right advertising platform is testing. This is also the case if you consider choosing between AdsCompass and Runative. 

Here’s a step-by-step process that can help you to choose between AdsCompass and Runative:

1. Enable AdsCompass and configure your website to meet its requirements.
2. Track the performance of the AdsCompass Network and collect some data. You also can estimate your monthly profit from AdsCompass just to get some approximate understanding of potential revenue.
3. Then, enable the Runative instead of AdsCompassand repeat the second step. 
4. Afterward, you’ll have enough historical data to choose between AdsCompass and Runative.

That will help you make an accurate data-driven decision about which ad network pays more for your traffic.

Using the charts above, you can get an understanding of the CPM rates of AdsCompass and Runative in comparison.

To advance your research, you may also try to adjust the chart’s filters according to your website. 

• In case your website operates in various countries, you can see the CPMs of AdsCompass for each geo you’re getting traffic from. After that, it is possible to get the same data about Runative. This is a typical case when AdsCompass can get you a much better CPM than the Runative Network in some specific countries, and vice versa.
  So, make your decision relying on your website traffic parameters.
• Also, you can see that the CPM rates of AdsCompass can be higher for some particular Ad Format. Since every network specializes in different types of traffic, it is possible to meet significant differences in its rates for different ad types.

Even though AdsCompass looks better from one format’s perspective, you should also compare its CPMs for all other ad formats represented on the website.